Curling Jelly, 16 Ounce

Introducing the Classic Collection by As I Am, consisting of 14 hydrating products designed to define, condition, and bring out the natural shine of your hair. As the founder of the company, Dr. Ali N. Syed and his family-owned business have accumulated 45 patents, establishing themselves as pioneers in the textured hair industry.

The As I Am laboratory, based in the US, is dedicated to the research and development of haircare products, with each item being meticulously crafted in-house. Sustainability is a priority for As I Am, as they are committed to using decomposable materials in their products to minimize their environmental footprint.

The Classic Collection features clean ingredients, ensuring that the formulas are gentle and effective in providing moisture retention without disrupting the natural balance of the hair and scalp. One of the standout products in the collection is the Coil & Curl Definer, which is designed to define and enhance the shine of your curls.

This product is perfect for achieving hi-definition coils and curls that last for days, giving your hair buoyancy and vibrancy while reducing shrinkage and minimizing frizz. The Curling Jelly is formulated with nature's best moisturizers and curl boosters, locking in precious moisture for beautifully defined curls.

For best results, As I Am recommends applying the Leave-In Conditioner liberally before using the Curling Jelly on detangled, soaking wet hair, working it through small sections from root to tip. This combination is also ideal for wash and go styling, leaving your curls with a polished finish and enhanced stretch.

With the Classic Collection from As I Am, you can trust that your hair will be treated with the utmost care and respect, bringing out its natural beauty while keeping it healthy and nourished. Experience the difference with As I Am's Classic Collection today.

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